What is the BMC Business Model


h2>Overview of BMC

BMC, or Business Model Canvas, is an effective business modeling tool that can help entrepreneurs develop a strategic vision for their business. The BMC helps entrepreneurs break down the different elements of their business into nine key building blocks. It’s an easy way to create an actionable and measurable business plan, allowing entrepreneurs to make adjustments when needed and track progress over time.

In this article, we’ll cover the basics of the BMC and discuss some of its benefits:

Definition of BMC

Business model canvas (BMC) is a strategic management and business model tool which helps businesses develop, design, challenge, validate, and pivot their existing business model. The BMC visually summarizes the organizational core components and allows companies to rapidly experiment with new strategies for building their business.

This widely used tool is structured around nine areas that capture all of the important elements of a successful business:

  • Customer segments
  • Value propositions
  • Channels
  • Customer relationships
  • Revenue streams
  • Resources
  • Activities
  • Partners
  • Cost structures

By clearly mapping out these essential components of a successful company’s operations on one page or canvas as it’s often called – executives can get insight into how the items interact with each other and begin to strategize new ways to increase revenues and cut costs. Business model canvas provides managers with a bird’s-eye view of their goals and objectives which can enable them to come up with innovative solutions for operations challenges. BMC encourages companies not just to consider how their organization works now but also consider how it could work in the future as well so changes can be made accordingly.

History of BMC

Business Model Canvas (BMC) is a strategic management and entrepreneurial tool used to visualize, challenge, and pivot business models. It was originally proposed by the Swiss business theorist Alexander Osterwalder based on his earlier book: Business Model Ontology.

The BMC aids businesses in effectively analyzing and evaluating their current operating model as well as developing new operating models for entering new markets or redefining existing markets. It helps entrepreneurs articulate their companies’ value offerings, infrastructure, customers, and finances.

Since its original introduction in 2008, the BMC has grown from an unknown business tool to one of the most popular strategic management tools with millions of users around the world. As one of the leading advocates for the use of BMCs in business today, Osterwalder has increased its visibility even further with various books and international speaking engagements to highlight its utility as a strategic decision-making resource.

In addition to adoption by small startup operations, several large organizations have adopted it as part of their core operational structures; including Siemens AG, 3M Company, Samsung Electronics Co Ltd., Barclays PLC, Microsoft Corp., etc.

Components of BMC

The Business Model Canvas (BMC) is a strategic management and lean startup tool that helps you develop and analyze business models. The components of the BMC include:

  • Customer segments
  • Value propositions
  • Channels
  • Customer relationships
  • Revenue streams
  • Key resources
  • Key activities
  • Key partners
  • Cost structures

Each component is essential in helping you create and implement a successful business plan. Let’s look at each component in detail.

Business Model Canvas

The Business Model Canvas (BMC) is an easy-to-understand tool for quickly illustrating the core components for creating a business model. It was first introduced by Alex Osterwalder in his book Business Model Generation and it has since become a popular tool used by business consultants and entrepreneurs alike.

At its core, the BMC consists of nine distinct elements or building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure. Each of these is essential to the success of any business model and must be present in order to effectively develop a comprehensive strategy.

  • Customer Segments element of the BMC helps an organization identify and refine its target customer base; this is typically based on demographic data and other customer characteristic information.
  • Value Proposition element describes how an organization proposes to solve customers’ problems; this can include offering lower prices or better customer service relative to the competition.
  • Channels are ways that products reach customers. This includes not only physical storefronts or web presence but also distribution channels such as wholesalers or direct sales tactics like door-to-door canvassing or telemarketing campaigns.
  • Customer Relationships focus on how organizations interact with their customers including transactional behavior as well as any long term agreements that may be established with them over time.
  • Revenue Streams provide financial inputs into a company’s operations; these sources include not only income from product sales but also cost-of-goods-sold liabilities such as purchased inventory or service fees paid by outside partners along with any fees associated with payment methods like credit cards processing charges along with taxes collected by government entities such as sales tax levies on businesses operating within certain jurisdictions.
  • Key Resources focus on tangible assets that enable operations including cash flow statements listing liquidity assets on hand at any given time along with physical inventory levels reported at specific intervals throughout the year while intangible assets such as intellectual property may need protection via trademark registrations included in overall protection plans published years ahead of time in order to ensure asset protection over extended periods of time.
  • Key Activities are activities needed in order to deliver value propositions which often times involve complex procedures developing within product development teams alongside expansive marketing departments emphasizing wide reaching coverage across all communication channels including printed brochures clustered onto display tables found within strategic locations mapped out months ahead through related research studies performed before hand followed up with regular assessments measuring effectiveness even after campaigns have begun trailing off towards completion aiming for completion dates scheduled several branches ahead within timelines planned out meticulously using both tests versions taking place simultaneously gathering critical observations ensuring process improvement like A/B testing techniques amongst other measurements incorporated into daily routines evaluated against data points holding markers pointing towards predetermined goals vital to project success.
  • Key Partners are essential to company performance focusing mainly in areas where outsourcing core competencies is more economically efficient rather than increasing overhead costs caused through hiring endless walking updating expensive computer hardware yearly purchasing licenses for sophisticated software packages plus paying domain registration accreditation which may come much cheaper when dealing directly through managed partnerships versus contracting professional groups just for those services alone developing ecosystems amidst technological advances allowing access at varying degrees according enterprise specifications outlining confidentiality written contracts handling agreement requirements detailing terms of engagement influencing team dynamics locked down due legal binding resolutions created as part of forming strategic alliances between multiple partner types from single users signing contracts up until large consortiums managing collective agreements around exclusive deals nailed down explaining every milestone reached throughout entire project life cycle scoring digital records repeatedly transgenerational keeping track complete histories followed through document trails outlining important transactions back relating entire network outlining together entire system architectures built onto superscale foundations generating evergreen profits endlessly accumulated off leveraging highly available infrastructures expanding options far beyond expected aiming ultimate success targeting vast empires everything expected rewarding agents full completing contract terms sealed official agreement reviewed regulated proper boundaries trusting teams deliver fulfilling expectations committing upholding high standards regularly strategizing even further encouraging others pick same path coaching next generation rise succeed honors achieved investing achievements ourselves being responsible benefit everyone putting focus right skills right places right moments having faith core vision seeing results clear striving ahead grander designs delivering desired outcomes course corrections necessary fulfill goals undertaken setting precedence guiding others same path taken leading way forward movement continuous characterizing everything wanted envisioned born mind shared wisdom empowered world transforming lives remarkable fashion endeavoring succeed spectacularly few failed attempts courageous enough take form envisioning future conceive making possible roadmap lasting legacy trailblazing history telling favorite greatest stories adventures lifetime.

Key Partners

Key Partners is one of the nine key components of the Business Model Canvas (BMC). This identifies and evaluates the key partners involved in delivering on a value proposition. Depending on the type of business, these partners can include suppliers, distributors, technology providers, or partners that provide finance or knowledge.

Manufacturers need supply chain partners to secure materials needed to make their product. Companies that drop-ship their products rely on third party logistics providers to fulfill orders. Technology companies that license software may be dependent upon hardware vendors and cloud providers for deployment. Companies that are service oriented will often use contractors and freelancers for various tasks as well as collaboration with businesses that prefer win-win arrangements through joint ventures or alliances.

Every business needs core partners who support its growth strategies and help meet its goals; however, it can be dangerous to become over-dependent on any one partner even if they have been incredibly successful in driving growth in certain contexts. It is best practice to diversify relationships with many complementary and competitive partners to ensure strategic objectives are met without over reliance on any one partner for survival of the business model.

Key Activities

Key activities are components of the BMC business model, which describe the type and value of activities you need to deliver in order to successfully run your business. Key activities define different functions and departments within an organization, such as sales, marketing, manufacturing, research and design. It is important to recognize that each key activity has its own resources, capabilities and associated costs in order for the whole business model to be successful.

The very nature of the BMC business model allows it to cover a wide range of businesses by offering different combinations of key activities. A few key activities are:

  • Product Development: Designing products that meet market needs and customer tastes can be a difficult but rewarding endeavor. Properly researching changes in customer demand and understanding what customers want is essential for product development.
  • Marketing: Developing marketing campaigns that effectively communicate with customers is an important part of running a successful business. This includes researching target markets and creating campaigns that will reach those customers on appropriate channels.
  • Sales: Developing sales channels and properly managing accounts will allow you to increase revenue while also keeping your customers informed about new products or services offered by your organization.
  • Research & Development: Developing new products or services requires careful research into competitor offerings or market trends so that they remain relevant in today’s dynamic world. This can include both digital research as well as physical product engineering or services testing & refinement processes.

Value Propositions

Value propositions are central to the Business Model Canvas (BMC). They define how a company creates value for customers, users and other stakeholders. Value Propositions specify the benefits that a customer receives from a product or service and explain why customers should choose a particular offering over others. The value proposition can consist of one or more products and services, as well as their related characteristics such as pricing, customization options, support services, etc.

The goal of value propositions is to create an offering that is sufficiently attractive in terms of features, quality and performance that it generates new business opportunities. This often requires combining different business models to create unique bundles. Many successful companies have done this by recognizing their customers’ needs and offering solutions through products and services tailored for their target markets. A company must also focus on customer experience; something that has become increasingly important in today’s digital world of instant gratification. By focusing on providing high-quality products and services with excellent features, companies can build loyalty among its customers.

Customer Relationships

The Business Model Canvas (BMC) is a strategic management tool designed to help entrepreneurs and leaders create, communicate, and analyze different aspects of their business models. The BMC consists of nine essential components—customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure—which have all been identified as essential for the success of an organization.

The Customer Relationships component of the BMC focuses on how an organization chooses to interact with its customers. It may be through personal assistance such as sales staff or call centers, automated solutions like websites or mobile apps or a combination of both. The customer relationship should be tailored to meet different customer expectations while allowing for future scalability.

Different options involve:

  • Self-service models with little interaction (i.e., subscription boxes),
  • Assisted service roles i.e., checkers at supermarkets),
  • as well as full-service solutions where employees are helping out customers every step in their journey (i.e., travel agents).

Identifying the type and quality of customer relationships that add the most value to customers can help organizations optimize their strategies and build long-term loyalty among customers they serve.


Channels are the ways by which a business interacts with its customers, partners, suppliers and other stakeholders. A business model canvas helps create, deploy and maintain successful channels for selling or delivering products to customers. A company may utilize a number of different channels for growing its business, such as retail stores, e-commerce websites, physical locations or subscription services.

The choice of which channel to use often depends on the type of product or service being sold and the nature of the customer requiring it. For example, if a business sells luxury items that require high-touch customer service experiences during their purchase decision then it might choose to offer its services through physical stores rather than an online platform. Other channels may involve intermediary partners who act as sales agents or affiliate marketers helping to spread awareness of a product or brand.

Each channel used should be carefully evaluated in terms of cost/benefit analysis as well as how well it supports the overall organization’s goals.

Customer Segments

The Business Model Canvas (BMC) is a tool that can be used to create and refine a business model by mapping out key components such as customer segments, value proposition, channels, customer relationship, revenue streams and key partners. The BMC helps the team generate creative ideas for pricing models, distribution strategies and customer engagement.

Customer segments are one of the nine blocks of the BMC. It refers to individuals or organizations that receive value from your offer. It is important to segment customers in order to accurately assess their needs, desires and concerns about your offering.

When identifying customer segments it is useful to map out a buyer persona–a vivid description of an archetypical person who fits your desired segment mold.

Once you have identified who your customer segments are you need to understand what drives them; what are their needs, opportunities and challenges? Defining this will help inform how you build relationships with them by creating messages tailored to them which meet their specific needs.

Part of characterization means assessing each segment’s potential power in the marketplace–how much money do they have? How likely are they willing to pay extra for your product or service? Knowing this could help inform base pricing as well as any promotional offers that you create for them.

Cost Structure

The Cost structure of the Business Model Canvas (BMC) is made up of four components: value proposition, customer relationships, key resources, and key activities. These components make up the bulk of the BMC and represent the basis for any company’s business model.

  • Value Proposition: This piece of the BMC defines a company’s offering or services to customers or potential customers. It should be unique to the company and makes up one part on the BMC canvas.
  • Customer Relationships: Companies need to relate to customers in some way, likely through sales or marketing activities. A strong customer relationships strategy is essential as it helps ensure that customers are satisfied with a company’s offering and loyal overall.
  • Key Resources: This element refers to what type of resources a company needs in order to execute its business plan effectively. These resources can include physical assets like infrastructure but also intangible elements like intellectual property or technology platforms like software used by the company.
  • Key Activities: Key activities are those necessary for a manage its success internally, from development to delivery. Examples can include production processes, supply chain management or distribution related tasks that support execution of a business model.

Benefits of BMC

The Business Model Canvas (BMC) is a visual tool developed by Alex Osterwalder and Yves Pigneur to represent business strategies and activities. It is a great tool to help companies define their strategies, plan and launch new products and services or improve existing ones.

Let’s take a look at the benefits of BMC:

Improved Efficiency

The BMC Business Model has been proven to be one of the most efficient models out there when it comes to optimizing performance, innovation, and agility. The idea behind BMC is to focus on going ‘back to basics’ and streamlining operations – allowing for better decision-making processes, faster time-to-market results and improved profitability. The fundamental aim of the BMC model is to help organizations cut costs while simultaneously improving their overall efficiencies.

This business model works by helping companies define their strategies, objectives, resources and processes in order to optimize operations and create more value. By cutting out wasted resources, managers are able to quickly identify where they can reduce overhead costs while also ensuring that the organisation is investing its money more effectively. This increased efficiency helps foster a dynamic environment that encourages creativity, collaboration and increases potential ROI within the organisation.

BMC also helps improve customer satisfaction by focusing on user experience and feedback. Companies that use BMC recognise that customer satisfaction should always be at the forefront of any business – which essentially means understanding client needs better in order for them to achieve success with their offerings. With improved understanding of customer needs combined with better internal collaboration processes, organisations are able to provide innovative solutions which meet customer demands quicker.

Increased Profitability

The BMC business model is centered on the concept of profitability through agility. The model offers several distinct benefits, allowing businesses to dramatically improve their approach to customer satisfaction, increase profitability and identify new opportunities for growth. Through the systematic use of tools such as market research, process mapping and customer surveys, this innovative approach helps companies identify customer needs and quickly develop creative solutions that are easily adapted and adapted to a changing business environment.

With its emphasis on agility, the BMC model helps companies develop an entrepreneurial culture that encourages innovation and experimentation. It also enables businesses to leverage emerging technologies for greater efficiency in operations and improved responsiveness to customer demands. By optimizing processes across organizational functions, businesses can ensure smooth performance regardless of unpredictable market conditions or customer requests. Furthermore, when integrated into existing business strategies the BMC model can help streamline existing operations while providing valuable insights into new markets or products. With its focus on sustained profitability and flexibility, the BMC business model is an ideal solution for businesses looking to capitalize on opportunities in today’s rapidly evolving business environment.

Improved Customer Experience

Business Model Canvas (BMC) is a strategic management and entrepreneuship tool used by companies to develop, visualize, and analyze a business model. It helps identify key customer segments, create customer value propositions, and determine optimal pricing for used solutions. BMC provides an iterative and collaborative approach to identifying opportunities for growth that take into account the customer’s experience with the product or service.

Benefits of using BMC include:

  • Improved Customer Experience – By creating a customer-centric model it provides companies with an opportunity to gain insights into what a particular target market needs and how they may interact with their products or services. This information can help inform product design decisions as well as marketing strategies aimed at improving the customer experience.
  • Increased Revenue Streams – By thoroughly defining and analyzing existing customer requirements businesses can identify potential new revenue sources through up-sells, add-ons and even new partnerships that better meet customers’ needs while increasing overall revenue potential.
  • Comprehensive Business Planning – With BMC businesses can easily visualize core elements of their business model such as market segmentation, customer value propositions, operations planning and pricing models in one place allowing for better planning for both short-term goals as well as long-term objectives.

Better Decision Making

The BMC (or Business Model Canvas) is a popular tool used to outline and describe key aspects of the business. Detailed mapping of the different crucial components of a company helps to enable more effective decision-making by providing transparency and clarity. By leveraging the BMC, teams can better map out their plans and strategies, improve collaboration, and gain insight into how their competencies fit in with their current and future projects.

The BMC provides an extensive visual representation of all components that make up a business model in order to identify weak spots or opportunities for optimization. Engaging stakeholders is possible from within different departments such as sales, marketing, product development, operations and finance among others. This helps ensure that all important business aspects are taken into account during decision-making processes – eliminating potential hidden risks or missed opportunities for optimization.

The use of the BMC in a strategic context will help align the company’s resources with its goals – ensuring that each department works on the plan instead of running in different directions at once. The best results come when goals are aligned with organizational culture – helping companies stay ahead of competition by taking rapid strategic decisions while keeping in mind customer interests and latest trends in technology.

Investing resources into research specific areas can be beneficial when developing strategies outside core competencies – such as introducing innovative technologies or entering new markets as part of expansion plans. The use of advanced analytics can provide insight into performance gaps or anticipated scenarios resulting from changes made to existing models – making it much easier to identify ways that improvements could be achieved cost-effectively while delivering maximum positives results after implementation takes place.

Challenges of BMC

Business Model Canvas (BMC) is a structure of a business model that describes its value proposition, customer relationship, channels, customer segments, cost structure, and revenue stream. While the BMC is a popular business model, it is not without its challenges.

In this article, we will discuss how these challenges can be overcome and what strategies can be used to ensure the success of a BMC.


The BMC business model is a powerful tool for companies to build and manage products faster and with more agility than ever before. However, a full transition to this nontraditional model is complex and requires significant organizational commitment.

The BMC model covers all aspects of product development: from problem definition and idea generation, to product design, engineering, production planning and supply chain management. Implementing it correctly involves careful consideration of many interdependent tasks, including:

  • Scope definition: Companies must accurately identify the extent of the problem they are trying to solve and create meaningful ground rules for building the new product or service.
  • Resource allocation: Resources must be allocated in a way that maximizes the return on investment while providing exacting attention to detail throughout all stages of the process.
  • Collaboration: It is increasingly important for companies to find ways to break down silos within corporate hierarchies in order to successfully collaborate on complex projects involving multiple teams from different departments.
  • Speed of execution: In response to rapidly changing market dynamics, companies must be able to move quickly through different stages of the design process in order to stay ahead of their competition.
  • Data integration: Companies must have reliable systems in place that will ensure accurate communication among staff, vendors and partners throughout the entire process.

Navigating these complexities can be daunting, but taking advantage of advances in technology can help make it easier. For example, content management systems such as WordPress and Shopify are now available that can optimize many parts of BMC implementation so organizations can focus on other aspects such as scope definition or data integration.

Time Consuming

Business Model Canvas (BMC) can be a time consuming and difficult process when used by companies and teams. It requires in-depth understanding of the current market, customer behaviors, competition, price points and other related areas. Furthermore, it involves analyzing different internal and external environment to identify opportunities or areas where value can be created. While it is a powerful tool with many potential benefits, getting it right is an arduous task that requires careful thought and strategic planning.

There are numerous challenges associated with properly utilizing BMC including:

  • Understanding all elements of the company’s business model
  • Ability to clearly articulate goals
  • Establishing meaningful metrics for success
  • Ensuring quality control over the development process
  • Defining existing and potential customer segments accurately
  • Allocating resources efficiently across projects
  • Developing creative solutions for competitive advantages

All these challenges tend to make BMC time consuming and difficult requiring considerable effort from experienced players in the market who understands the ecosystem well.

Limited Resources

One of the biggest challenges of the Business Model Canvas (BMC) is that organizations may not have enough resources available to innovate their business model. The BMC can help organizations to identify where they need to target these resources and to prioritize specific projects. However, successful implementation often relies on having an abundance of resources and capital at your disposal.

For companies with limited resources, success depends on targeting the right initiatives and making sure those initiatives are performed efficiently. This may require strategic partnerships with other organizations or outsourcing some activities. Securing key personnel for executing projects may also be difficult due to budget constraints or a talent gap in certain areas of expertise. Additionally, it can be hard for organizations with limited resources to keep up with fast-changing markets and compete with more well-established companies that have larger operational budgets.

The BMC can identify areas for improvement within an organization’s structure but does not always provide the tools needed for augmenting that structure when resources are scarce. In these circumstances, exploring alternative methods such as utilizing external consultants, partners and technology can be vital to ensure success in making any progress towards achieving strategic objectives while staying in budget constraints.

Lack of Knowledge

One of the biggest challenges with the BMC (Build-Measure-Learn) business model is that most businesses don’t fully understand it. Many business owners and executives think they understand enough to operate a successful business, when in fact they might not be aware of all the steps involved. The BMC model requires breaking down each step and it demands a deep knowledge base that often exceeds the skillset of many entrepreneurs and company leaders.

Furthermore, many underestimate the complexity of this business model because each build cycle requires different resources, skills, and planning which can take months or even years to measure and improve upon. Additionally, as businesses transition from traditional business models to more agile approaches, there are also challenges associated with technology adoption and learning new ways of working.

To succeed with BMC, organizations need to adapt their processes for managing resources, their ability to collaborate with partners or external talent pools such as engineers or developers, and their organizational culture in order to achieve speed and agility throughout its development lifecycles. Additionally, limited resources may act as a barrier due lack of manpower or proper tools needed in order implement this initially complicated model efficiently – thus delaying results.