What is a Strategy Consultant



A strategy consultant is a professional who provides advice and support to organizations faced with complex business problems or opportunities. They tend to employ analytical, problem-solving and research tools to help organizations achieve their goals and objectives. Strategy consultants can also provide expertise and advice on a wide range of topics such as:

  • Organizational structure
  • Corporate governance
  • Marketing strategy
  • Operations optimization
  • And more

Definition of a Strategy Consultant

A strategy consultant is a professional who helps organizations develop and implement meaningful business strategies that create lasting value, enhance profitability, and ensure sustainability. Generally, they will provide insight into the structure and operations of companies in order to identify opportunities for growth and improvement. They use a combination of research and analysis to evaluate various aspects of a company’s operations, such as their position in the marketplace, future trends in their industry, customer base and demographic information, internal processes and procedures, product design, pricing models, and financial projections.

Based on their findings from research and analysis of data collected from different sources (such as market surveys or market intelligence reports), strategy consultants then provide strategic guidance to clients. This may involve recommending changes to current processes or structure or proposing radical new initiatives in order to help the organization achieve desired outcomes. In addition to developing strategies for business owners/executives, many strategy consultants also assist organizations with their implementation efforts. This often includes setting up organizational structures, creating reports necessary for tracking progress towards goals and objectives set forth in the strategic plan; conducting staff training sessions around topics related to strategy implementation; providing coaching on effective leadership tactics for executives; etc.

Strategy consulting is an increasingly popular profession due its broad range of applications within different types of businesses:

  • start-ups looking for guidance on launching new products or services;
  • established companies needing change management support as they revamp their offerings;
  • private corporations who need insights into how they can gain an edge over competition;
  • non-profits who seek ways increase both revenue and engagement among donors/sponsors;
  • government agencies needing analyses into the economic effects wrought by policy changes; etc.

Additionally there are plenty of independent consultants (i.e., individuals who are not affiliated with any specific firm but still offer a valuable service) available seeking short-term contracts as well as long-term commitments from larger entities interested in ongoing consultation services from experienced professionals.

Types of Strategy Consultants

Strategy consultants provide advisory services that help businesses identify and develop appropriate strategies for growth to increase their profitability. The consultants’ role is usually divided into two main types: helping clients define their business strategy and implementing the decisions that are necessary to implement the strategy. Generally, strategy consultants focus on analyzing the current environment of an organization in order to find new opportunities and pathways for growth.

Types of Strategy Consultants:

  • Corporate Strategy Consultants – These consultants cater to larger organizations and provide guidance with major strategic initiatives such as corporate restructuring, mergers and acquisitions, and capital investments. They often have experience in large-scale management issues call upon a range of tools to make an analysis of markets, products, customers, competitors, etc.
  • Innovation Consultants – These consultants specialize in uncovering new opportunities or potential gaps that can be filled through innovative strategies such as launching new products or services or entering into emerging markets. Innovation consulting calls for highly technical knowhow a deep understanding of the particular industry where it is being applied.
  • Marketing Strategy Consultants – Marketing strategy consultants are tasked with finding ways to differentiate products from competitors, manage brand image and uncover potential opportunities for new business areas. They often rely on a mix of research techniques to inspect customer needs, competitor insights and overall trends in the industry at large.
  • Operations Strategy Consultants – Operations strategists look at how resources can be used more efficiently within an organization’s existing operations by using analytics, automation software or design changes. This type of consultant focuses on bringing efficiency in order to reduce costs while maintaining excellent customer service standards without sacrificing quality.


The primary role of a strategy consultant is to help clients achieve their corporate goals. This can include analyzing the current market trends and developing plans to increase profits or reduce costs. Strategy consultants must have a good understanding of the industry and be able to identify business opportunities and risks. They must also have excellent problem solving and communication skills.

In this section, we will explore the various responsibilities of strategy consultants:

Identifying and Analyzing Problems

A strategy consultant is someone who assists clients in identifying and analyzing problems within their businesses and developing strategies to improve operations.

The consultant typically starts by researching the client’s industry, competitors and strategies, as well as any challenges they have faced. The consultant then works with the client to develop a plan of action. This often involves providing information and analysis of how their current process might be adapted or improved upon to help them reach their goals.

To identify areas for improvement, consultants should consider a variety of internal and external factors:

  • what is the product or service offered,
  • who uses it (and why),
  • who are the potential customers,
  • what do competitors offer,
  • is there potential for growth in the industry or market segment?

Through careful examination and analysis of these elements, consultants can gain insight into process improvements and opportunities for development.

The strategy consultant will also present options back to the client that detail available options in order to help address any identified issues. The process should also include conversations between all stakeholders involved throughout its duration – from initial assessment stages through to final conclusions – such that everyone remains informed at each step of the way. Once changes have been decided upon, the strategy consultant typically provides guidance with implementation through testing initiatives and continual feedback loops with all parties involved until desired outcomes are reached.

Developing Strategies and Solutions

Strategy consultants are highly sought after in the business world due to their tendency to look at a company holistically and develop strategies for long-term success. In order to be successful, strategy consultants must be able to understand the key components that drive an organization’s success, both internally and externally. They must also have a deep understanding of the competitive landscape as it relates to their clients’ markets.

A strategy consultant’s responsibilities include:

  • Analyzing current business operations and developing strategic plans that will help guide an organization moving forward.
  • Identifying new opportunities or marketing approaches, increasing efficiency and streamlining processes, guiding product development, exploring new business models or evaluating the competition.
  • Providing actionable plans for implementation that may require supporting research analyzing current or proposed industry trends, collecting customer feedback or establishing research collaborations.
  • Advising CEOs and other top-level executives on complex business issues and staying abreast of emerging market trends to facilitate informed decision-making.

Implementing Strategies and Solutions

As a strategy consultant, it is your responsibility to help clients develop effective strategies that result in improved organizational performance. You will work closely with the client’s team to analyze existing structures and processes, anticipate emerging trends and develop roadmaps for change. After gathering input from stakeholders, you will craft highly customized recommendations and suggest practical solutions that are tailored to the client’s unique context.

Additionally, it is your responsibility to help customers successfully implement their chosen strategies. This can involve facilitating integration between different teams, coaching managers on how to manage change and ensuring a smooth transition into new systems or operations.

In order to ensure successful outcomes, you must have strong listening and communication skills as well as an unwavering commitment to helping clients reach their goals.


To become a successful strategy consultant, you will need to have the right qualifications and experience. This includes having a degree in a related field, such as economics, finance, or management. You should also have excellent communication and problem-solving skills. Additionally, having a strong understanding of market dynamics and how to interpret data will prove to be beneficial.

Education and Certifications

Education and certifications are important for any strategy consultant to demonstrate their deep expertise, experience, and credibility in the industry. A bachelor’s degree in business administration is the standard entry point for most of the positions.

It is also beneficial to have a master’s degree in business administration, particularly if you are interested in pursuing more executive-level positions. A Master of Business Administration (MBA) or a related postgraduate degree could put you ahead of other applicants attempting to fill the same role.

Moreover, many strategy consultants take additional certification programs to attain certification in strategy or project management. These certifications can add an extra layer of credibility to your application and will improve your prospects when attempting to land a better consulting position within the industry. Typical certifications include Professional Certification for Strategy Consultants (PSC), or Project Management Professional Certification (PMP) from reputable organizations such as the Economic Leadership Institute (ELI) or the Project Management Institute (PMI).

Skills and Experience

In order to become a successful strategy consultant, certain skills and experience are required. Strategy consultants generally specialize in two or more industries, and often have technical training in finance, operations, human resources or marketing. They may also possess proficiency in several business disciplines such as project management, business analysis and financial modeling.

In addition to technical skills and industry knowledge, strategy consultants require strong verbal communication abilities so they can effectively articulate their findings to clients. Having quantitative skills is also important since consultants must be able to quickly analyze data and extract meaningful insights.

In terms of experience, most strategy consulting firms prefer candidates with prior professional experience in a consulting capacity or within the industry for which the consultant will be providing services. Most consulting firms provide rotational programs as an entry point for aspiring consultants who intend to pursue a career in the field. Such programs cover various topics such as firm introduction, market overviews and managing mission-critical challenges that many organizations face today.

Aspiring consultants should consider pursuing internships with leading management consultancy firms or getting relevant certifications such as Certified Management Consultant (CMC) designation from Institute of Management Consultants USA (IMC USA) or International Association of Management Consulting Institutes (IAMCI). Furthermore, network memberships with Innosection – The International Network of Management Consultants & Researchers – can help strengthen one’s academic credentials while gaining additional insight into the role of a leading consultant.

Career Path

A Strategy Consultant is a professional who works with organizations to provide solutions to problems. This can involve everything from brainstorming new ideas, analyzing data, and helping to develop a new strategy. In order to become a Strategy Consultant, one must first understand the industry and the role of a strategy consultant.

This section will discuss the career path for those interested in becoming a Strategy Consultant:

Entry Level Positions

For individuals looking to become a strategy consultant, there are a few entry-level positions that can help prepare the person for a successful career in this field. The typical route involves obtaining an undergraduate degree in business or economics, as well as a master’s degree in one of the former disciplines. Depending on past experiences and skills, top consulting firms might recruit college graduates directly, provided they have excelled in coursework.

When it comes to entry-level career positions for strategy consultants, some common roles that individuals may consider include associate or analyst roles within consulting companies. These positions involve providing support services to team members and clients, while having the opportunity to work on project-based tasks and challenges with colleagues. Analysts generally conduct research to identify current market trends and insights that can help inform strategies, while associates take both qualitative and quantitative research data and develop comprehensive recommendations for clients’ businesses.

Other roles may include:

  • Market entry strategists who are responsible for analysis duties related to expanding businesses into new global markets.
  • Special projects teams who are responsible for performing competitive analyses by comparing company performance against industry peers.

Career Progression

Career progression for strategy consultants varies, depending on the sector and employers. Those starting out often progress to more complex and specialized roles over time. Some may progress quickly, while others take more time to reach more senior positions.

Typically, a consultant’s career path may progress in the following manner:

  • Junior Consultant: Responsible for providing support to senior colleagues in delivering projects. They may be involved in analyzing data and researching relevant reports or presentations.
  • Intermediate Consultant: Responsible for managing junior consultants and working with clients to create and implement strategic solutions. They offer expert advice on specific sectors, such as retail or healthcare, based on experience and research.
  • Senior Consultant: Involved in developing longer-term relationships with clients to understand their business needs fully. They are responsible for leading a wide range of projects from concept through to successful delivery across multiple industries.
  • Principal Consultant/ Director: Have full responsibility for large-scale projects or client accounts at an executive level. Principals/Directors engage with senior executives within the customer’s organization by presenting plans and advocating the organization’s interests during negotiations or presentations.

Salary and Benefits

Strategy consultants usually receive a competitive salary depending on seniority level, experience, qualifications and the type of firm they work for. Most have the potential to earn large bonuses and commission payments.

Most consulting firms offer their employees a wide range of benefits. This can include medical, dental and vision insurance, company-matched 401K plans and performance-based incentives, regular salary raises and bonuses right up to executive positions. If a consultant chooses to undertake international travel with the company, they may receive travel subsidies. Many firms also support training programs in order to further develop a consultant’s expertise and career prospects.


We’ve discussed what strategy consulting is, who does it, and why you might want to consider it. To sum up, strategy consultants provide advice to companies on how to make strategic decisions that will lead the company towards success. The projects are often highly visible and can involve significant amounts of research and data analysis as well as a great degree of collaboration with other business functions. Consultants bring a fresh perspective and outside knowledge that can help spur organizational growth.

The focus of strategy consulting within an organization should be twofold:

  • Creating an overall strategic direction for the company or project; and
  • Providing insights or recommendations on aspects of the business, such as market entry or pricing strategies.

Strategy consulting should not be confused with other forms of consulting services, such as operations consulting or process improvement implementation. Strategy consultants are typically brought in to develop long-term plans that encompass all aspects of the business and lay out a roadmap for future growth.

Ultimately, your success in strategy consulting will come down to your unique combination of skills, experience and ability to think strategically about complex problems. As a consultant, it is important to think beyond short-term solutions; instead look at the organization’s future from the bigger picture perspective and how decisions today impact tomorrow’s success. Strategy consultants must also possess strong interpersonal and communication skills; you are not just trying to present complex ideas but need to be able convince decision makers in an organization that your recommendations are relevant given their specific context.