The Late Majority Why You Shouldnt Wait to Join the Mainstream


Have you ever been the last one in your friend group to hop on a trend? Does the thought of being called a “late adopter” make you cringe? Well, don’t worry any longer! Believe it or not, embracing the “late majority” can actually be an advantage.

In this blog, we’ll explore why you shouldn’t wait to join the mainstream. So get ready for a wild ride and buckle up for some great insight!


At a certain point, businesses or individuals who resist participating within the modern mainstream are at risk of becoming part of the “late majority,” in which they not only miss out on potential rewards from involvement, but may become increasingly irrelevant as the mainstream moves away from them.

This article will explain what the late majority is and why it is generally disadvantageous for individuals and businesses to delay entering into it. It will explore how, even in cases where industry regulations impede their progress, staying abreast of industry advancements and trends will leave them better prepared when regulations do change. Additionally, this article will show that by procrastinating admission, late entrants may have little chance of competing or being taken seriously in the current market.

What is the Late Majority?

The Late Majority is one of the stages touched on by Rogers’ Diffusion of Innovation theory. This term describes the people who have been resistant to change until well after the majority have adopted it. It takes a great deal of convincing and motivation for them to embrace something new. Often these are individuals that are stuck in their ways and need a lot of evidence before they will consider shifting their habits or preferences.

The Late Majority occurs after the Early Adopters, Early Majority and Innovators phase. This group is typically more skeptical, cautious, and risk-averse because of a lack of previous exposure to innovation and aspects related to it. This stage has further divisions like Stagnation or Laggards where potential adopters take too long to accept innovation even if convinced about its practicality.

Despite their reluctance in adopting changes, late majority members make up a large share of the population and can play an important role in normalizing innovations which is why marketing campaigns should be tailor-made according to this segment’s needs—they prefer direct communications rather than subtle tactics such as influencer marketing or SEO efforts. Furthermore, members may be influenced by knowing what other people had experienced with product performance or satisfaction ratings rather than having products explained through promotional content alone which makes it important for companies to leverage user reviews as well as display data points.

Benefits of Being Early Adopters

Adopting a product or service early carries considerable advantages. Early adopters have the obvious benefit of being among the first to own and use a product. This sets them ahead of the pack for bragging rights and also makes them feel exceptional for having identified a potential winner before everyone else.

Apart from being on the cutting-edge, early adopters also get to influence future product development cycles by offering valuable insights into areas that may need improvement or refinement. As they are usually tech-savvy, they are usually tapped to offer commentary on new designs and software enhancements. Their participation helps in paving the way towards creating products that are more intuitive and better suited to customer needs and preferences.

Being an early adopter often means settling for an unfinished version of the product as additional features are still being added or bugs being fixed. In many cases, however, this can be beneficial as it allows people to work out kinks and provide feedback while it still matters to developers. Moreover, most companies generously reward customers who jump in early by slashing prices or giving away complimentary services on their platform. Finally, reviewing pioneer products provides great content for marketing purposes hence those who pre-order can quickly break from obscurity and become global influencers with vast followings across different platforms.

Risks of Waiting to Join the Mainstream

The idea of waiting for the “late majority” to embrace a trend sticks with many people. It almost seems that the longer you wait, the safer it is. After all, if it’s had enough time to be adopted and embraced by the majority of society, it’s supposed to be more secure or reliable compared to new products or services. However, this way of thinking can often backfire and can cause individuals and even businesses to miss opportunities or fail to capitalize on lucrative trends in their industry.

By waiting for something new to become mainstream you run several risks:

  • You could miss an opportunity: Often times when a trend first appears it has low competition and lower cost making it more profitable than later on when lots of brands start competing in the arena. If you wait too long, you may find that those opportunities have come and gone already.
  • You can fall behind: Technology moves quickly and if you are late to join a trend that has become widely adopted across different sectors, your business could look out of date or even worse—irrelevant.
  • You’ll eventually need more resources: As more entities try and adopt a new technology they compete for resources—such as programming talent—which leads them to higher costs associated with hiring experts who know how these products work versus just those who are trained in using them. This can make adoption significantly costlier than early adopters who benefit from expansive availability and rock bottom prices.

These risks show why it is important for business owners not to sit back but be proactive in researching their field for emerging trends which have yet made their mark on the mainstream market space. By informing themselves about what’s out there—and jumping on board before everybody does—businesses can have a huge advantage as far as competition goes—especially when there’s money involved!

Factors that Influence Late Adoption

Adopting new technologies can be a difficult decision for late majority individuals. Various factors influence when or even if an individual will join the mainstream regarding a certain technology:

  • Cost: When the cost of using a given technology is too high, or often perceived as too high, the late majority may wait until prices fall before joining the mainstream.
  • Benefits: Late majorities may not be convinced that the use of a technology brings enough benefit to justify adoption. Often times people are concerned about making an investment in something and getting nothing out of it.
  • Social Norms and Expectations: People within any given society may look to conform to social norms before being comfortable with embracing and adopting new technologies, no matter how convenient they appear.
  • Trust in Adverse Effects on Privacy, Safety or Security: Late majorities may be more risk adverse than early adopters and therefore less likely to take risks with new technologies they are unfamiliar with despite potential advantages they might provide.
  • Compatibility with Existing Technologies: Individuals may want their existing systems (like security systems in one’s home) to interact seamlessly before transitioning over to newer ones in order for them to justify moving away from their current systems.

Strategies for Overcoming Late Adoption

For those people who are identified in the late majority stage, there are certain strategies that can help to accelerate adoption. These strategies encompass a combination of education, marketing, customer service and pricing.

  • Education: People in the late majority stage need detailed information regarding the products and services they are interested in buying. This information should explain why they should choose the product over another and discuss any advantages it provides. This can be done through online articles or white papers, video tutorials, webinars and other means of communication.
  • Marketing: Another effective strategy to use with late adopters is to utilize targeted marketing messages that will grab their attention. For example, by sending personalized emails or utilizing social media campaigns, companies can reach consumers at the right time with messaging that speaks to their specific needs.
  • Customer Service: Customer service is essential for any business but is even more important when it comes to those who are considered late adopters. By providing exceptional customer service from start to finish – from sales inquiry to purchase – businesses can create an environment of trust which can often be a major factor in prompting one’s decision-making process and creating ongoing relationships for future purchases or referrals.
  • Pricing: Finally, pricing plays an important role in helping those who fall into the late majority stage join the mainstream faster. By offering promotional discounts or special packages that provide more value than competitors’, companies can achieve better results when trying to spark adoption among these consumers by making purchasing easier on their wallets and helping them realize economic benefits sooner than later.

Examples of Late Majority Adoption

The term “after the fact adoption,” or “late majority” refers to people who tend to join the mainstream at a later date after general opinion has been established. Companies that adopt late majority strategies generally want to wait until a trend or idea has had some success in public opinion and are more willing to take the risk when it appears that the trend is here to stay.

There are a several well-known examples of late majority adoption. Some of these include the VCR, DVD player, Netflix, smartphones and tablets. In the case of VCRs, they were initially viewed with skepticism and dismissed as an unnecessary luxury since it was much simpler to just go out to see movies or watch them on TV. However, once people realized that you could record broadcast shows for later viewing as well as rent movies from video stores (now streaming services) for an affordable price, then people began buying them accordingly.

The same occurred with DVD players which replaced VCRs due to their superior technology and convenience factor. Netflix changed how we watched movies by offering something similar but even easier—users could now get new releases and classic films delivered directly to them at their homes for lower cost than physical rentals. And finally, smartphones and tablets are now ubiquitous devices because they combine multiple functions into one device such as taking photos/videos, surfing the Web, playing media/games and making calls – ultimately providing users with convenience while being cheaper than purchasing stand alone devices all separately.


So, if you’re concerned about being left behind when it comes to the newest technologies, trends and innovations, it may be wise to consider joining the “Late Majority.” By waiting until an idea has gained traction, you can be assured that it’s not a passing fad and is worth investing in. In addition, by joining the Late Majority instead of being an early adopter, you can save yourself from any potential costly mistakes or disappointments caused by investing in a failed venture.

Rather than wait for everyone else to catch up later on down the line and possibly miss out on benefits due to an outdated version or model of a product or service, take advantage of the improved features and cost-saving opportunities available now. After all, being part of the Late Majority won’t make you feel like you’re late to the party – but rather puts you right at its peak!